PressFRAHM will be for the eighth consecutive time Latin American Electronics & Eletrolar Show 2019

Eletrolar Show 26/07/2019

“It’s an opportunity to reinforce the brand”

For 57 years in the audio segment – initially only with radios and, from 1969, with the first amplifier box, which would give rise to a whole line of products for musicians, residential use and automotive – Frahm launched Chroma in the 13th Eletrolar Show. “This is a line of multiuse boxes, the Enjoy model. They incorporate karaoke function and have Bluetooth connection, USB inputs, SD card, FM radio and microphone, “said Dirceu Kniess, commercial director.

The company also presented different models and colors of portable amplifiers, robust and powerful, with Bluetooth connection and internal rechargeable battery. On the shelf, the brand gave visibility to the Frahm Connect technology, which allows pairing between two speakers, that is, wireless connection between them.

This was the company’s seventh year of consecutive participation in the fair. “It is an event that always offers opportunities to strengthen the brand together with the retail. We registered more than 200 visitors at the booth, “said Dirceu. In 2019, Frahm will be in the fourteenth edition of Eletrolar Show.

Latin American Electronics & Eletrolar Show, the largest B2B fair in Latin America for consumer electronics, household appliances, cell phones and IT, will be held from July 29th to August 1st, 2019, at the Transamerica Expo Center in São Paulo, Brazil. For more information of 2018 edition and see photos, videos and news from previous editions, just go to

Date: July 29th to August 1st , 2019
Venue: Transamerica Expo Center – Av. Dr. Mário Villas Boas Rodrigues, 387
Organizer: Grupo Eletrolar
Phone: + (55) 11 3035-1030